Research Team

The research team has an established research and publication record on design methods, service design, tools and social practices of designers.


Dr Joyce Yee ( Principal Investigator | @jsheau) is a senior lecturer at UK’s Northumbria University’s Design School, teaching interaction, service and design methodologies across undergraduate and postgraduate levels. She has expertise in the area of design theories and methods, roles and value of design. She has recently co-authored a book titled Design Transitions, which explores how design practice is currently changing and identifies a key requirement for designers to externalise their approaches and demonstrate value beyond design in service innovation projects.


Hazel White (Co-Investigator | @HazeloneWhite) is a researcher and educator in Design for Services. She has experience in enabling knowledge exchange between communities of interest, brought together through networks which include interdisciplinary experts from business and academia, to use their insights and creativity to improve services. She has worked with a number of public and third sector organisations in Scotland through her role as Programme Director of the Masters of Design for Services programme at the University of Dundee and as Director of Open Change, a partnership that promotes and enables transformation through design: working with government, public and not for profit sectors to enable creativity and design methods to be used to facilitate strategic change.

lindsey-bwLindsey Lennon (Senior Research Assistant) was originally trained in Illustration, and worked successfully in a variety of studios including Jersey Potteries ceramic studios. Her interest in design led her to study a Bachelors degree in Interactive and Multimedia Design, graduating with First Class Honours from Sunderland University. After a time working for design agencies in the North East of England on web design and advertising projects, she took a role at ITV Tyne Tees designing digital learning platforms for the deaf community. During this time she became particularly interested in User Interaction and the experience of digital services. This led her to study a Masters degree at Northumbria University in Multidisciplinary Design Innovation, specialising in service design and the value which designers can bring to the service industry.